Finding the right person for the right job is a challenge all employers must manage. It’s a hot market these days and the skills gap is a very real obstacle for many businesses to overcome. But luckily, there are ways you can change your candidate search to access a high-quality talent pool. We should know, we do it every day!
You might be surprised to learn it, but your social media presence is critical to your staffing success. To help attract top talent, it’s important to build an online presence across several social media platforms so as to appeal to your target audience, in this case, job seekers. In addition to establishing an online presence, you must also keep it current and attractive to maintain a positive reputation. It’s that reputation that will help you attract the industry’s top talent.
To build your presence online, start by making sure you are in control of the conversation. Create well-branded profiles with thoughtful and representative content to attract and retain the attention of your audience. Make sure you engage with your fans, respond in a timely fashion, and act as though your Facebook, your Twitter, and your LinkedIn pages are an extension of your own webpage.
Resumes are more than a glorified business card. When reviewing resumes to find the right candidate, you need to do more than search for keywords that match your job description. You need to focus on the impact a candidate has made for previous employers. Dig into their achievements, their deliverables, and their accomplishments. Then think critically about how someone with that particular brand of expertise might be able to deliver results in your own organization. It’s not always as easy as matching their experience with the job description. You should be open-minded enough to recognize potential where it exists, and the resume is your first opportunity to see how a candidate can help you grow your business.
In this day and age, there are so many niche market groups and industry specializations that it’s almost impossible for even the most skilled hiring managers to know everything about their hiring needs. That’s where hiring an expert will definitely come in handy. When you choose to work with a staffing agency, you gain access to a robust database of resources across many industries and disciplines. This wealth of industry knowledge is built over years of experience and a singular focus on hiring the best talent. In our case, this allows us to respond to the needs of our clients quickly and with the right resources. When every day looking for a new hire counts, that specialized experience can make all the difference.
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