USPRO, formerly US Professional Services, Inc., has taken the advice of the thousands of job seekers and clients that they have placed and made their nickname their official company name. With the simplified name also comes a modernized, yet still patriotic, logo and a contemporary, easy-to-use website at www.uspro.net.

Specialists in aerospace, defense, government, healthcare and manufacturing placements nationwide, USPRO wanted to fully modernize their branding and their website, while still retaining the American symbolism and tried-and-true red, white and blue colors. The resulting logo and new site bring these desires together beautifully with subtle overlays of the U.S. flag and a light pattern of stars in the copy areas. Celebratory without being jingoistic, American without looking bureaucratic, the new design suits USPRO’s style perfectly.

The site features a blog managed by Haley Marketing, a robust job board filled with positions in aerospace, defense, manufacturing and healthcare and simple navigation allowing visitors to quickly find what they need.

USPRO’s new website serves as an excellent example of what well-defined and carried out branding can do for a staffing website.